The Importance of Choosing Cost-Effective Shipping Services for Online Multi-Channel Businesses

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Online multi-channel businesses that use popular marketplaces like Amazon, eBay, Etsy, and more, must prioritise cost-effective shipping services. With rising competition, choosing the right shipping partner can make or break an online business. In this blog, we will discuss why cost-effective shipping is essential, how third-party aggregators can benefit, and how automation can improve customer satisfaction, increase sales, and help the environment.

Why Cost-Effective Shipping is Essential?

Cost-effective shipping is essential for online businesses as it can impact several factors, including:

Profit margins: Shipping costs can eat into the profit margins of an online business. Choosing a cost-effective shipping partner can help businesses save money, leading to higher profits.

Customer satisfaction: Customers expect quick and reliable delivery of their orders. A cost-effective shipping partner can help businesses offer affordable and reliable shipping options, leading to increased customer satisfaction.

Competitive edge: With rising competition, offering competitive shipping rates can help online businesses stand out from the crowd and attract more customers.

Coverage: You should choose a courier service that can deliver to all the locations where your customers are located. Some courier services may not offer delivery to certain areas or countries.

Shipping integrators are third-party logistics providers that offer shipping services to businesses. They provide a range of services such as shipping, tracking, customs clearance, and insurance. Some of the advantages of using shipping integrators include faster delivery times, lower shipping costs, and better tracking capabilities. However, there are also some disadvantages such as lack of control over the shipping process and potential for damage or loss of goods during transit

How Third-Party Aggregators can Benefit?

Third-party aggregators like ShipRocket, EasyShip, ShipStation and more, can benefit online businesses in several ways, including:

Multiple carrier options: Third-party aggregators or 3PLs, 3 party logistics providers offer multiple carrier options, allowing businesses to choose the most cost-effective option for each order.

Bulk shipping: Online businesses can benefit from bulk shipping rates offered by third-party aggregators, leading to further cost savings.

Integration: 3PLs can easily integrate with popular marketplaces, streamlining the shipping process and saving time for businesses. An order management system solution will totally automate the process.

How Automation can Improve Customer Satisfaction, Increase Sales, and Help the Environment?

Automation can improve the shipping process in several ways, including:

Faster shipping: Automation can speed up the shipping process, leading to quicker delivery times and increased customer satisfaction.

Reduced errors: By using an automation can reduce errors in the shipping process, leading to fewer returns and exchanges, saving time and money for businesses, from order entry to package delivery, and even purchasing inventory from suppliers by reducing manual processes and automating your daily shipping tasks like picking and packing, purchasing labels.

Reduced carbon footprint: Automation can optimise shipping routes, leading to reduced fuel consumption, and a reduced carbon footprint, benefiting the environment.


In conclusion, online multi-channel businesses must prioritise cost-effective shipping options to remain competitive and successful. Third-party aggregators and automation can further benefit businesses by streamlining the shipping process, reducing costs, and improving customer satisfaction. By choosing the right shipping partner and optimising the shipping process, online businesses can increase their sales, save time and money, and help protect the environment.

About us and this blog

We offer professional e-Commerce services that help sellers increase their online product presence and increase sales drastically. Sell more on Amazon, eBay, Fruugo, Cdiscount, Shopify and more marketplaces.

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We bring over 10 years of experience in the e-commerce multi-channel world. Our objective is to work closely with you to grow business and increase sales by entering new marketplaces, using an order management system set up and managed by us or by you . We specialise in product listing, shipping automation, web design, banners and much more.

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