Top Marketplaces To list On

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Part 2

Marketplaces List More Sell More Less Effort

An effect of the pandemic forcing many physical retails stores to close was that many brands and manufactures sold their products direct to customers and one of the vehicles that they used were marketplaces such as eBay, Amazon and Onbuy. The benefits of this to them was that they saw an immediate increase in margin as they removed the middleman. The by- product of this was that they also had more data on the consumer which gave them a better understanding of the consumer and a way of having a relationship with them. This helped the overall sales on Marketplaces increase as coincidentally, the number of Marketplaces is increasing.

So now is the perfect time to sell on marketplaces as there are so many available and increasing both nationally and internationally. As well as having specialised marketplaces such as Wayfair, Etsy etc. You are now able to sell in marketplaces that are niche to your product and internationally. I have put together a select list of Marketplaces that may assist in growing and scaling your business, there many more you can choose from.

The Multi-Channel approach is a great way to get your products exposure globally which will grow your sales. With that will come complex management as well listing which is time consuming and can be fiddley as each marketplace has it’s own template to display to customers most sellers get bogged down and therefore only stick to between 4 or 5 marketplaces. Sellers are also worried if they can manage inventory and the shipping. This is where an order management system comes into it’s own. You can list in as many marketplaces as you want with the comfort of knowing you have control. Allowing you to sell more and market with not much effort.

Marketplace      Visits/Month

Fruugo                           6.9m

Onbuy                          938.k

cDiscount                   68.7m

Fnac                            62.7m                     

Etsy                           266.3m

Game                            5.8m           

Walmart                   469.0m                                                            

Newegg                      32.4m                                         

Wayfair                     125.3m            

eMag                          43.8m

Zalando                    119.0m

Rakuten                    621.5m                       78.0m

Lazada                        172.7m

Wish                            125.3m

Top marketplaces visited by UK shoppers

# Name Region/Country Product Category Visits/month
1 Amazon Global General 416.9M
2 eBay Global General 244.9M
3 ASOS Global Fashion 22.4M
4 Etsy Global Arts, Crafts & Gifts 19.4M
5 Wayfair North America, Europe Homewares 16.3M
6 notonthehighstreet UK Arts, Crafts & Gifts 7.4M
7 Wish Global General 5.2M
8 GAME UK Electronics 5.0M
9 Zalando Europe Fashion 4.0M
10 Discogs Global Music 3.7M
11 Bandcamp Global Music 2.0M
12 Shpock Europe General 1.8M
13 Farfetch Global Fashion 1.8M
14 Depop Global Fashion 1.7M
15 AbeBooks Global Books 1.5M
16 Trouva UK Homewares 1.1M
17 Allegro Poland General 1.0M

See Part 1 Advantages of Multi-Marketplace Listing

By Andrew Smith

e-MPS Ltd eCommerce Marketplace Specialists

About us and this blog

We offer professional e-Commerce services that help sellers increase their online product presence and increase sales drastically. Sell more on Amazon, eBay, Fruugo, Cdiscount, Shopify and more marketplaces.

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We bring over 10 years of experience in the e-commerce multi-channel world. Our objective is to work closely with you to grow business and increase sales by entering new marketplaces, using an order management system set up and managed by us or by you . We specialise in product listing, shipping automation, web design, banners and much more.

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